(Production Sponsors)
(Ministry of Culture, Sports and Tourism, KOCCA)
(All characters, places, events, and organizations in this drama...)
(are fictitious. Guidelines were followed when using animals.)
(XU Cosmetics)
(CCTV Installed)
Goodness.
What was that?
Oh, my.
My gosh. This looks awesome.
What do you think?
What do I think? About what?
This is a marketing package put together...
by Seongsu Agency.
From the commercial casting process...
Ta-Da!
To the outdoor billboard.
This year, we're focusing on our new beauty line...
targeting Millennial and Gen Z.
Don't you think an outdoor billboard is a little too old-fashioned?
Oh, that's...
Also,
about Ms. Kang Na Eon.
Wasn't she supposed to be here today?
I don't think Ms. Kang can make it today.
I'm pretty sure she can't.
Oh, I'm sorry.
I meant to tell you that the meeting time had changed,
but I totally forgot.
Why is the traffic so bad?
Gosh, this is nuts. I only have 15 minutes left.
Mr. Nam, that jerk.
How could he take the liberty of moving the meeting...
and not even tell us?
How's it possible that you didn't know the meeting had been moved?
Well, I double-checked everything.
Besides, he's the one who wronged us. I didn't...
Wasn't it obvious that he'd try to mess with us?
The fact that you foolishly let him do it is worse than what he did.
Come on, Na Eon.
- Sir. - Yes?
Please get there in 5 minutes. We'll pay you 200 dollars more.
Come on. Don't you see all this traffic?
I can't magically clear the road.
- How about 300 dollars? - Sorry?
Then how about 400?
If we can't find a way, we should create one.
Watch out! There's a car coming!
Someone's crossing the street!
Oh, no!
My gosh. This is nuts.
(One Way)
Pay him 500 dollars. He got us here in 4 minutes.
Oh, okay.
Here. You can charge us 500 dollars.
(More than Stylish Underwear)
He's always so predictable.
All his predictable, stupid antics.
Hey, it's me.
Café Seine in Seongsu-dong.
- In three minutes. - Please be on standby.
Hey, I'm on standby right now.
- We'll rehearse the scene. - Be on standby until you die.
- It's for a bedroom scene. - Gosh. That was nuts, wasn't it?
Shall we?
Okay.
Everyone says...
You're late. Very late.
Yes, thanks to you.
"The traffic was bad."
"I was misinformed about the meeting time."
"There was an unfortunate accident on the way."
And so on.
Whatever your excuse is,
I said I'd spare you 50 minutes of my time, so...
There are three minutes left.
You have three minutes to convince me.
Tell me the reasons...
I must work with you, not with Mr. Nam.
The lead actor in that film.
He was arrested three times for a DUI.
He was caught gambling overseas...
and has been charged with assault in the past.
He was a criminal who had done unforgivable things,
but he's shooting films as if nothing ever happened.
With that film, he's been nominated...
for Best Actor in an international film festival.
And he's been in a number of TV commercials.
Oh, no. You only have a minute left.
It was only possible...
because I helped him improve his public image.
Through personal branding.
You see, what people need is a plaything.
I only chose crime movies on purpose when helping him pick his projects,
so people could chew him out all they wanted.
Then they actually started to like him.
And how do I trust that you're telling me the truth?
He should be here any minute now.
Over here! Na Eon, I'm here.
She called me here.
Kang Na Eon!
Whenever I summon him,
he comes running like a dog within three minutes.
Unbelievable.
She called me here.
I'm amused.
I'd like to amuse you even more,
but my time is up.
Then why don't I spare you an additional 50 minutes?
How about we go for a walk? Just the two of us.
Will that be all right?
Having a 1-on-1 with a specific marketer...
and letting the public see it.
My question is, can you really handle it and what it means?
Of course, I can handle it.
When it comes to media coverage...
The bigger, the better.
Wait, I like walking too.
Mr. Nam.
If you like to walk, I suggest you walk all the way back...
to the office.
Hey.
Kang Na Eon. Hey!
Hey.
(Kim Ji Eun, Lomon)
(Yang Hye Ji, Kim Ho Young)
(Branding in Seongsu)
Aren't you most interested in the re-branding project?
I suggest you join forces with Seongsu Agency.
Sounds good.
I'll follow your suggestion.
Thank you, sir.
And...
this looks like a great spot for the pop-up store.
What do you think, Ms. Kang Na Eon?
(Preserve Seongsu's living history, the Handmade Shoe Town!)
(We have nowhere to go and refuse to be forced out!)
(We will fight against XU Beauty's Pop-up Store!)
This is the most perfect spot...
for XU Beauty's new brand image.
When it comes to media coverage, the bigger the better.
What?
Hey, that's amazing!
Did you really land the deal?
As for the handmade shoe factory, book a meeting...
- with a realtor first. - Got it.
- Forget the union executives. - Okay, not the executives.
Approach the cobblers first as it'll be easier to persuade them.
- The cobblers. - Have 1-on-1 meetings with them.
- I'll post it on social media too. - Yes.
Tell the art team...
to revise everything to fit the shoe factory theme.
We'll proceed with tomorrow's meeting as planned.
One more thing.
We have a meeting with MK Global's marketing director this evening.
You'd better not forget.
(Seongsu and XU forever, Seongsu Agency rocks!)
Will the fireworks emoji be better?
How many years have you been with the company? You're still so slow.
This is my eighth year.
Hey! Show some love for your co-worker here.
(World-class technology meets the power of beauty.)
You need to do your job better to win my love, Yoo Mi.
All right.
(Posting to seongsu. agency_official)
(Posted to seongsu. agency_official)
(seongsu. agency_official just posted a new photo.)
(World-class technology meets the power of beauty.)
(seongsu. agency_official just posted a new photo.)
(Introducing XU Beauty's new line)
(Amazing! Congratulations!)
(Did Ms. Kang Na Eon land this project?)
(Awesome! I knew it.)
(Ms. Kang Na Eon rocks.)
(XU Beauty's new line. Coming soon!)
Hey, did you see that post?
Ms. Kang landed an exclusive contract with XU Beauty...
for their new line.
- XU is Korea's number one brand. - Exactly.
How does she do it? She'll bring in the most revenue again.
I know. It's not easy to land a contract with XU Beauty.
- How did she do it? - Can you take care of it?
- Sure, no problem. - Ms. Kang did it again.
(Kang Na Eon Rises to Stardom Through TV and YouTube Appearances)
In my new book...
I hear Ms. Kang's book is a hit too.
Last week, she even had a shoot with a YouTube channel.
- For real? - She's a celebrity now.
Everyone says she's guaranteed to get a promotion...
and become the youngest member of the executive team.
My gosh. She really has it all.
I wonder if someone like her has any worries.
I wonder too.
She sure does. A big worry.
- What could that be? - What could that be?
Having a lot of enemies.
(How does she do this every single time? What's her secret?)
(I hear she's having an affair with someone at the head office.)
(XU's CEO is a big womaniser too. I bet Kang Na Eon... You know.)
(Others would think she's doing all the work. Are we all her minions?)
(I hear she gets a fat salary, so she should do more work.)
(She's competent. I give her that, but she's nasty.)
(She's so mean.)
(The youngest executive, my foot.)
(I'm 100 percent sure that she has connections.)
(She should be embarrassed.)
(2023 Seongsu Agency Idea Festival)
(Eco-friendly, vegan, forest)
Na Eon!
What is it? I need a break too.
I didn't mean to interrupt your break.
Hee Jung.
You're already back from your vacation?
I would've planned a longer vacation had I known this would happen.
You held down the fort while I was away as if you were the CEO.
Don't say that.
I heard about what happened today.
I think Director Han has got Mr. Nam's back.
That's why Mr. Nam is acting up, thinking he can get away with it.
My gosh.
So, what they're saying on the forum is true?
I should post a comment.
Birds of a feather flock together.
I'm acting up too, because I know I have you.
It's been a long time since I retired from all hands-on roles.
Will it be okay? Working with XU Beauty.
They were involved in the animal testing scandal a few years back.
I hear the CEO of the company is quite the character.
XU Beauty.
(XU Beauty, animal testing scandal)
Hey, she's right.
Na Eon, will you be all right?
What if you ruin your opportunity with the head office because of...
Oh, no!
- Yoo Mi. - Yes?
Worry about yourself first.
Sorry.
Also, the handmade shoe factory...
isn't exactly an easy spot for the pop-up store.
To generate some buzz, we need to pull off something that isn't easy.
Everyone, mentally prepare yourself for this!
- Stay frosty! - Let's go!
- We won't let it happen! - We won't let it happen!
All right. Charge!
- Let's go! - We won't let it happen!
- Go! - We won't let it happen!
- Goodness. What's with this? - Push!
- Push! - We won't let it happen!
- Gosh, that won't do. - We won't let it happen!
You guys, move in and help them!
What are you waiting for? Hurry up and push!
Move in.
- All right, push! - We won't let it happen!
The building owner already gave us the go-ahead.
Who did you talk to? We own this building.
You cannot come in here.
Hey, keep pushing!
- Yes, sir! - Yes, sir!
- Push harder! - Harder!
Eun Ho!
- What? Eun Ho? - What's he doing?
Why are you on that side?
My gosh. What are you doing?
What's going on? Are you one of them?
Sorry? Oh.
I'm just an intern.
(No Pop-up Store)
No pop-up store!
- No pop-up store! - No pop-up store!
Preserve the living history of handmade shoes!
- Preserve it! - Preserve it!
No pop-up store!
(Seongsu Agency's rookie intern who led the protest...)
(against the plan to sell the handmade shoe factory)
Hello. I'm So Eun Ho, a new intern.
Please read this.
Hello. I'm So Eun Ho, a new intern.
Please read this.
Hey. Stop that, will you?
We're being punished because of you right now.
Hello.
Hello. I'm So Eun Ho, a new intern. Please read it.
- Must you be so tactless? - Must you be so tactless?
Hey!
I'm two years older than you.
And I'm three years your senior,
so I should work five times harder.
Hello. I'm So Eun Ho, a new intern.
Please make sure you read it!
- Snatch them out of his hands. - So Eun Ho!
You.
You're Seongsu Agency's intern and a member of Team One.
(Protect Seongsu's 1st handmade shoe factory!)
If you do this, you won't get hired after your internship.
I won't get hired when I'm this handsome?
That's right. You won't.
Never!
Sir, what is wrong is wrong.
I must take this up with Na Eon.
My gosh!
- "Na Eon?" You're at it again. - Yes, he is.
I told you to call her "Ms. Kang."
What? We went to school together, and we're colleagues now.
I know she's older than me,
but why can't I call her by her first name?
She was the reason I joined this company.
As if Ms. Kang would listen to a mere intern.
You see, Na Eon isn't like that.
- I know she has a bad reputation. - Hey.
I know people call her a witch and say she's evil.
Some even call her a psychopath, but...
What? What is it?
- Shut it. - Hey! Stop.
- Hey, be quiet. - Na Eon might seem...
- Shut it. - like a really nasty person,
- but when it comes to common sense, - I have none.
She has none!
"She has none?"
I have no common sense.
Eun Ho.
What is it that you want to take up with an evil witch...
who's also a nasty psychopath?
Na Eon, that is not what I meant.
Come to my office.
Wait, Na Eon.
In front of all these people?
My gosh.
What now? What is it?
I know you're very fond of me,
but if you call me into your office in front of all those people...
If you have nothing to say, get out.
Well...
I just think...
we should be good-minded marketers.
(Protect Seongsu's 1st handmade shoe factory!)
You're well-educated. I mean, we went to the same college.
You could help protect a domestic company.
And about XU Beauty.
According to my research, there are many suspicious things about them.
Rumour has it that they don't actually use vegan ingredients.
Some even say they still test on animals.
There are many problems surrounding...
What problems?
How a mere intern conducted his own research?
Well, please at least read the first page of...
So Eun Ho!
I can't do anything about how they assigned you to my team.
But if you want to be righteous while working under me...
Quit being a marketer!
But... Why?
We can be righteous marketers.
That's it for your first special lecture.
Na Eon, wait. Na Eon!
(2 years ago)
Wait, one moment.
All right. One, two, three.
Nice. I'll brag about this to everyone.
Kang Na Eon's special lecture on careers in marketing...
deeply inspired me.
Why marketing?
It doesn't seem to suit you.
I've travelled quite a bit.
Meeting people from all walks of life taught me...
that consumers often fail to notice good products...
from small businesses because of all the marketing big companies do.
That experience inspired me to become...
a marketer who puts people first and treats all clients equally.
You're not the right fit for the agency I work for.
Why not?
Do you not hire people who are handsome and good-hearted?
It's not that.
We do marketing to treat each client differently.
And that difference...
is what creates a brand loved by hundreds of millions of people.
Isn't it more important to make people...
genuinely love the brand, even if it's just one person?
The same goes with people.
If you have one person who truly loves you,
then it's enough.
Come to where I am when I call you.
Na Eon. I know you adore me, but...
- Get out. - Sorry?
I told you to get out.
Oh, okay.
(Team Manager Kang Na Eon)
What's wrong with me?
So Eun Ho, that little...
When we got there, I could see that it was all dirty inside.
It looked so dirty inside that I didn't even want to go in.
So I told the others to go inside.
I was like, "Go! Move in! Get them to open the door!"
But I suddenly saw a familiar face inside.
In the factory... You know, that guy.
There were rumours about you and him. What was his name?
That's right! So Eun Ho. He was there.
But the thing is,
he was protesting, standing among the cobblers at the factory.
He's an interesting one.
There were many rumours about the two of you even when he was hired.
People said you two hated each other but were in a romantic relationship.
There's no romance. I just hate him.
All right. First,
I'll show you the sample and what I've done so far.
Okay.
Oh, I see it.
From the invitation to the pop-up store itself,
we'll keep the visual concept consistent.
I used special iridescent paper for that sample.
Hey, it took me over a month to get my hands on that paper.
My gosh. Jung Woo, you never disappoint.
This looks amazing. It's so nice.
And about XU Beauty.
Rumour has it that they don't actually use vegan ingredients.
Some even say they still test on animals.
I'm sorry,
but let's start over.
We'll go with a natural theme and use eco-friendly materials.
By any chance,
will I get a double bonus?
Just take extra vacation days.
I guess I should look for another job.
Take it easy.
Hey, what about dinner?
You can have dinner with her.
Bye!
Jung Woo.
What shall we have? Sashimi? Or how about a nice steak house?
I'll be in the office.
It looks like I have to work late starting today.
Enjoy your dinner.
All right.
Darn it. Too bad.
I feel like I'm at my grandma's place.
Eun Ho, I can't believe you had a showdown with Ms. Kang.
It wasn't a showdown.
Wasn't it a lovers' quarrel?
- Look at you, Eun Ho. - No, it's not like that.
Rumour has it that Ms. Kang uses men...
as a way to relieve stress.
- Really? - Yes.
I mean, Eun Ho...
may have terrible fashion sense,
but he's got a nice face.
That's a compliment, right?
Yes.
I'm complimenting you to tell you to please throw out that ugly vest.
Come on. I'm still paying the monthly instalments for this.
Also,
what I paid for is the brand image...
that stands for sustainable, eco-friendly fashion,
not the clothes.
Hey, I bet you wear the same underwear for days.
Hey, you little... No, I don't.
My gosh, that's gross.
What are you saying?
Eun Ho, if you keep acting up like that,
they might send you...
to the underdog team if you do get hired after your internship.
What will you do if that happens?
"Underdog?"
You need to attend the intern training sessions.
At Seongsu Agency,
there is...
a caste system.
(Team Manager Kang Na Eon)
First,
no one can deny that she is the most powerful person in the company.
Managed by Ms. Kang is Team One,
Team Diamond.
Managed by Mr. Nam, who is always vying...
for an opportunity to beat her is Team Two,
Team Platinum.
The two teams are supported by the art team,
which is managed by Ms. Kang's greatest supporter,
Mr. Cha Jung Woo.
There are two additional teams that are sort of on their own.
One, two!
At the bottom of the pyramid, there is...
the underdog team, which uses the storage room in the corner...
as their office.
It's my own fault...
for ending up here.
The planning team lost the fight.
I hear Ms. Kang sends all good-for-nothings...
to that team, without exception.
It's basically like telling them to quit voluntarily.
It wouldn't be a bad idea to say farewell to her in advance.
Agreed.
Come to Onrad Hotel now.
(Manager Kang Na Eon)
Oh, no.
Ripped and resynced by YoungJedi
(Branding in Seongsu)
(Production Sponsors: Ministry of Culture, Sports and Tourism)
(Production Sponsors: Korea Creative Content Agency)
(Kim Ji Eun, Lomon)
(Yang Hye Ji, Kim Ho Young)
Ripped and resynced by YoungJedi