(Production sponsors)
(Ministry of Culture, Sports and Tourism, KOCCA)
(All characters, places, events, and organizations in this drama...)
(are fictitious. Guidelines were followed when using animals.)
Choose the best presentation.
Hey, what do you think you're doing?
- Who are you? - I'm the new marketer, So Eun Ho.
Our new guy is quite feisty.
Then let's see your presentation.
What should we do with Segye Soju?
Should we go with it or stop?
You should stop.
What?
Hey.
What are you doing?
(Segye Soju Rebranding Meeting)
Gosh, he came prepared.
- He's using that? - He's so hot.
Last year, 1 adult consumed 53 bottles of soju on average.
That equals 397 glasses.
A total of 2,290 million bottles were sold last year.
However, compared to all other types of alcoholic beverages,
the number of sales have dropped to around 20 percent.
Segye Soju which was launched last year...
only sold four percent of that number.
This year's sales is expected to be minus 120 percent...
compared to last year.
If this continues, next year's market share...
will become two percent.
This is why you should stop.
Hey, are you out of your mind?
You have a point.
However, that's the destiny of a latecomer...
to enter the red ocean.
I dived in on purpose knowing to get shattered.
Why?
It's because my heart to protect K-soju...
is genuine.
Wine or whisky?
Allowing those drinks to take over our market?
I'm against that. Soju comes first.
A genuine heart and passion.
Those things won't free you from becoming a loser.
I think our Sexy Beast...
is doing this to bring Team One down.
- Right. - Right.
So you're telling me...
to stop?
Stop...
and play the next game.
(Premiumization and relaunch)
Replay?
Through a relaunch based on premiumization,
I will renew Segye Soju to become a top brand.
That's...
a very offensive offer.
Great.
So that was Team One's presentation.
This is a competition.
So why don't we hear from Ms. Kang's team as well?
- What? - But...
Well, I...
No. Not from you, Ms. Kang.
Let's hear from...
- the youngest one. - Hey.
- Sorry? - That makes things balanced.
I don't know much because I don't drink.
How old is...
our youngest?
I'm 20.
Oh, so you're a special employee with a high school diploma?
What?
You see, I'm not really interested...
if our special employee...
drinks or not.
Why can't you get the point of the question?
Is this because you're a high school graduate?
Director Hwang, what you just said was a bit...
Gosh, this team will never be a match for Team One.
We have an old lady here.
- A gay guy here. - My gosh.
And a high school graduate?
You're going too far.
I'm being too generous.
I'm trying to give you bonus points...
since this team has a handicap.
What our team needs right now isn't bonus points, but...
You old fart with smelly feet!
Get yourself some socks!
Jenny!
- Jenny! - Jenny!
What was that?
I thought Gen Zers were mentally strong.
Was that something to cry about?
What do you think, Gen Zer?
Right.
Is this...
something to cry about?
Right?
Then until Thursday,
prepare a presentation on how to make Segye Soju...
the best brand in the liquor market.
The winner takes the Pass necklace
Make sure to answer the call
Good luck.
(Kim Ji Eun, Lomon)
(Yang Hye Ji, Kim Ho Young)
(Branding in Seongsu)
Goodness.
Gosh, your makeup is all ruined.
Stop crying!
Oh, Jenny. Our sweet Jenny will have to understand him.
Yes.
Why would I understand him?
It was that jerk's fault!
I'm going to upload it on social media...
that I went through workplace harassment!
Oh, my. Don't do that.
Doing that will just be your loss.
Hey, old lady!
Whose side are you on?
You're just pretending to be on my side with just words!
What an old fart!
- Let her be. - "Old lady?"
Hear this little punk talk.
Hey, am I your friend?
I may look young,
but I'm 20 years older than you, you little wench!
Look young, my foot!
You look at least 30 years older than me!
Gosh, this is so annoying!
Oh, gosh.
- Gosh. - Gosh. Jenny!
Where are you going?
My goodness. That little prick!
Gosh. Kids these days...
My gosh.
- Ms. Kang. - Yes?
Do you also think...
I look 20 years...
No, 30 years older than her?
Gosh. What's the point of fighting between ourselves?
Our enemy is... Right there!
So Eun Ho!
What is it?
See me for a while.
Gosh.
What's with you all of a sudden?
I don't know what's going through your head.
If you're going to team up with Yoo Mi, go ahead.
But why bring us into this?
I got Underdog a chance to get a task.
What's wrong with that?
- Na Eon! - What?
If you had that sort of plan,
wouldn't it be nice to tell me about it?
We can't even do that between us?
Us? What do we have between us?
We...
We're...
How should I put it?
Well...
(Do Yoo Mi)
What?
Okay. I'll be there by 7pm.
I'll see you later, Yoo Mi.
"Yoo Mi?"
Darn it.
I'm going to date Cha Jung Woo too!
Darn it. What's wrong with her?
All right. The start of branding.
Let's start with our market research!
One's rude, and one's slow-witted.
Exactly.
What?
Come on!
It hasn't even been a week since the Girlish pop-up store.
Must we really have to do this?
I have a show later.
I agree!
Say no to night shifts!
No!
Listen up.
We have to get together for Jenny.
Jenny?
If it's for her, I want out even more.
I felt so offended by her.
Come on! What's up with you, Young Ae?
Let's get going! Let's go.
Let's go home!
(Chanisul)
(Like the Last Time)
(Sunro is Good)
(Like the Last Time)
I just checked.
Segye Soju is the least popular.
A bowl of naengmyeong, please!
- Shall we clink our glasses first? - Gosh.
Cheers!
More side dishes, please.
It's bitter.
Segye Soju is definitely the most bitter.
No way. Princess, you're telling me you can tell the difference?
Hey, sis. Of course, I can.
I'm totally a sommelier.
Check this out.
Like the Last Time has a bit of sourness.
(Remember our last moment in this glass, Like the Last Time)
And Chanisul has a sweet aftertaste.
(The purer clean soju, the magical dewdrop, Chanisul)
But these days,
I only drink Sunro is Good.
This one tastes the cleanest.
(The original soju, the smoothness is great!, Sunro is Good)
So sojus have different tastes?
Of course!
No way!
Keep your eyes closed. You're unbelievable.
Sis, do you have trouble believing people?
Come on. You don't think I can guess them right?
Mix them up well.
Open your eyes.
Let's go.
You naughty one. You can't fool my tongue.
This is Segye Soju.
Unbelievable!
What?
It was Sunro is Good.
What? You're lying!
Sunro is Good can't be this bad.
Something's wrong.
So it's hard for the consumers to tell the difference by taste.
Then why is it not popular?
- A bottle of soju, please! - There must be a reason.
(Segye Soju)
That person got Segye Soju.
He was right. Seeing how things are,
it really is four percent.
Shall we ask why he ordered Segye Soju?
Shall we?
What is it?
My gosh! What's this all about?
In, 1, 2, 3.
- Hello. - Hello.
We're in the middle of our liquor market research.
You just chose Segye Soju.
We wanted to know why you chose Segye Soju.
Segye Soju?
(Segye Soju)
What? Excuse me.
How can you give us this when we asked for some soju?
I'm sorry. I'll get you Chanisul instead.
Gosh. It's packed.
Look at all that stock.
We're done for.
(Take good care of the Segye Soju project.)
I was quite surprised.
I didn't think we'd ever meet again with all your pride.
I wasn't the one that wanted to see you.
Is that so?
I don't know who it is, but they're quite rude.
Did he get this from Na Eon?
Why is he so late?
Right.
The guy that wanted to see you...
is Na Eon's boyfriend...
There he is.
So Eun Ho!
Over here.
You wanted us to get together.
How could you be the one to be this late?
I guess he doesn't want to side with you.
I do.
All right. This is So Eun Ho.
He's Seongsu Agency's new...
I live with Ms. Kang Na Eon.
I thought this would be a better introduction.
What are you doing with me right now?
I'm making a business offer.
Our Segye Soju...
will be relaunched.
It will be Nam Yoon Hyuk's personal liquor brand.
Hey, you can't be telling him everything like that.
Listen.
I have been offered to be the main model...
of a foreign whisky brand.
Even with the relaunch,
do you think I'll use my face...
for some bottom-tier soju?
It'll be 300,000 dollars.
If that's not enough,
it'll be 500,000 dollars.
Are you kidding me?
You must have learned something off of Kang Na Eon.
Money isn't the only answer.
We're not offering it to you.
We want you to pay.
- What? - It isn't over yet.
The incident that was covered...
by Na Eon.
We'll keep that a secret.
And we'll let you join the relaunch.
Hey, are you looking down on me since you're with Na Eon?
What's wrong with you guys?
So Eun Ho, you're going too far.
I am looking down on you.
You're being dragged around like a dog...
because you can't even deal with Kang Na Eon.
You punk!
Aren't we all here for the same reason?
To bring down Kang Na Eon.
You said you were Na Eon's boyfriend.
Your love quarrel sounds quite big.
Do you really think you can beat Kang Na Eon?
I am...
quite...
strong.
I never play to lose.
I won't be losing either.
This prick.
Gosh.
But you.
You strangely look familiar.
I do?
Those eyes that look down on me.
It reminds me of Kang Na Eon...
What's that?
(Actor Nam Yoon Hyuk's personal liquor brand model contract)
Hey!
Is this even allowed?
Nam Yoon Hyuk...
has no other way out anyway.
What about you?
Are you all right?
Gosh. Hey, So Eun Ho!
Hey, So Eun Ho!
Hey!
This is just the start for us.
This is just the start. Let's do this!
I was feeling super stressed.
- Let's get this over with. - Great.
My gosh! My sis is raising the sales for Segye Soju.
- Gosh. - I can't believe you.
To be honest, I don't get why people drink.
Come on. How can you not drink when you're working in a company?
That's no good!
Gosh. Everyone seems passionate about this project.
We're the passionate ones.
- We never stop! - We never stop!
We never stop!
Gosh.
Goodness. What is this?
We never stop drinking.
Get over here. Here.
Gulp!
- Gulp it down! - Hey!
- Princess! - Gulp!
- Well done! - You're too harsh.
She did perfectly fine.
This is why I drink soju.
- What? - This is why I love it.
I want to go there.
What? Isn't that Jenny?
Jenny?
She's with a guy.
He looks a lot older than her.
She left her job because she felt upset.
Now, she's drinking? My gosh.
I can't believe this.
I wouldn't come this high up even if I was a taxi driver.
Gosh.
What?
So Eun Ho. That's your house, right?
Please tell me it is!
You're so darn heavy!
What?
Gosh. What is all this?
You looked so cute with a few drinks.
I'm going to post this.
Tell me your ID so I can tag you.
(Recent calls)
(So Eun Ho)
My goodness. You're not picking up?
Darn it. My phone's dead.
What?
That's scaring me.
Gosh. I should get home.
Who was that?
Someone was right there.
Gosh.
Who's that over there?
I just saw you.
Oh, gosh.
You must be looking down on me since I'm a girl.
I'm not just any type of girl.
There's something amazing inside me.
Come out! Where are you?
Gosh.
Jung Woo?
Oh, Mr. Cha?
Mr. Cha?
What?
Here.
Hey, your shoes! Gosh!
My bed.
Right.
Gosh!
I'm exhausted.
This place really doesn't suit you.
My gosh.
Gosh.
What?
What is it?
Well, our hands are like this.
Oh, gosh.
That was quite upsetting.
You didn't have to react like that.
What's so upsetting? We're just guys.
What?
Well, as bros.
Bros?
No. Best friends.
Gosh.
Why do I really want to take the subway?
- I'll get going. - Just a moment.
I visited you at the hospital every single day.
It was really hard on me before you woke up...
and even after you woke up.
Even that petty So Eun Ho is acting like your guardian.
Why can't I even do that?
Is it that person?
The one that gives you a hard time.
Mind your own business.
Are things serious between you and So Eun Ho?
- Well... - I liked you...
even more than him.
What?
Don't leave.
(Branding in Seongsu)
(Production sponsors)
(Ministry of Culture, Sports and Tourism, KOCCA)
(Kim Ji Eun, Lomon)
(Yang Hye Ji, Kim Ho Young)