(Production Sponsors)
(Ministry of Culture, Sports and Tourism, KOCCA)
(All characters, places, events, and organizations in this drama...)
(are fictitious. Guidelines were followed when using animals.)
Let's eat something nice.
- I'd like that. - Me too.
(Manager Kang Na Eon)
Hello?
Na Eon.
It's a crime to use your authority to sexually exploit someone...
Room 1 on the 37th floor. Come up.
I'm wearing the same underwear...
I wore yesterday.
(Kim Ji Eun, Lomon)
(Yang Hye Ji, Kim Ho Young)
(Branding in Seongsu)
Well...
Rumour has it that your hydrating face cream...
isn't actually vegan and that it contains animal oil.
When you're successful,
people always spread such false rumours about you.
"What if the products aren't actually vegan?"
"How did you manage..."
"to take your company global without animal testing?"
Since I truly care about my little friend here,
I could never use such ingredients in my products.
We, at XU Beauty,
love our animal friends.
Do you conduct research yourself?
Of course. I used to work in a lab as a researcher.
- My gosh. - Oh.
Do I look like I'd party all the time?
No, it's not that.
He's very impressive.
Have some tea.
I'm sorry.
For acting up, counting on my handsome face.
Are you crazy?
The thing is, I am one of the potential customers.
I could be their prospective customer too, which means...
I see. But it's for women.
What? Why do you assume that I wouldn't have a girlfriend?
Look.
It'd be more believable if you said you were going to use it.
Well, in any case,
I want to do my job...
with a sense of duty toward the work I do.
I hope the products I market and sell are not harmful...
to both humans and animals.
Eun Ho.
Such a sense of duty is...
what you need when you're the one paying others for the work they do.
Okay, young boomer.
- Get out. - Here?
Come on, Na Eon. We're crossing the bridge right now.
You really want me to get out here?
Gosh.
Na Eon, this is considered workplace harassment!
Visit the factory tomorrow.
The factory?
I told her not to turn off the lights.
(Housekeeper)
Hello, Ms. Kang.
Starting tomorrow, I don't need you anymore.
Pardon me?
Why, all of a sudden...
(So Eun Ho)
Finished my workout for the day, thanks to you.
Anyway, we're going to the factory together, right?
So, is it a date?
This crazy idiot.
Good morning.
(No Pop-up Store)
(Kang Na Eon, "You Quiz")
(The Most Sought-After Brand Marketing Expert)
Let's welcome Ms. Kang Na Eon!
Hello, I'm Seongsu Agency's marketing manager.
I'm Kang Na Eon, a brand marketer with eight years of experience.
- I see. - Oh, my.
Ms. Kang,
how would you define brand marketing?
Marketing is all about drawing the distinction...
between your consumers and those who would never buy your brand.
I think making that distinction is what marketing is...
"Executive meeting?"
I'm sorry.
There it is.
Grow well.
Bye.
All right.
(Segye Group)
Na Eon!
One moment!
Na Eon.
If you use your authority to sexually exploit...
Na Eon! If you were going to catch me...
Couldn't you have done it properly?
How did you find me here?
Your schedule popped up on the calendar.
Hey, intern. Why are you here when you should be at the factory?
I wanted to see you before I headed over there.
You saw me, so we're good now, right?
Come on. Don't be like that.
You know, last night...
We were at the hotel together.
If you have something to say, say it now.
Well... You're sure...
there will be no problems with XU Beauty, right?
You met the CEO yesterday. What else do you need?
Can you bet your soul on it?
What? My soul?
Sure, why not?
Okay.
Then if I find something while working hard at the factory...
I really hope you do.
Oh, right.
It's quite far,
so be prepared.
What do you mean it's far?
You mean, the factory?
Na Eon!
(Location of XU Beauty's factory)
(XU Beauty Jangpyeong Factory)
It's in Jangpyeong, Gangwon Province?
Gosh, this is nuts.
(You have a new message.)
I'll enjoy my trip to Gangwon Province.
Good luck to both of us.
What a nutcase.
(Delete)
Who's that? Your boyfriend?
Have you ever seen me date anyone?
That's not something to brag about.
About XU Beauty... Have you looked into it?
Regardless of what you find out,
it's more important to find a solution.
Na Eon, you don't need to push yourself too hard.
Avoiding foreseeable risks can be a solution too.
If you don't do that, you'll end up like me.
Hee Jung.
We said we'd never avoid anything again.
We must keep going up...
until we get to the very top.
(Segye Group)
Hello.
I see you so often these days.
How did that project go? Did you wrap it up well?
I heard about the deal with XU Beauty.
You stole it from Mr. Nam.
"Stole it?"
That's wrong, don't you think?
I'll take that as a compliment that I'm good at my job.
I thought this was supposed to be an executive meeting.
I see someone who's not on the executive team.
Hey, what about you?
Then you shouldn't be here either...
because you don't have an executive-level title.
I'm rude and don't care about such things.
You're funny.
Keep up your arrogant antics,
and you'll get your limbs cut off and become useless in no time.
Right. Just like Ms. Min, who's sitting next to you.
- What did you say? - That's enough.
By the way, I heard you were planning to do the pop-up store...
at the first handmade shoe factory in Seongsu.
You don't have time to be doing this if you want to secure that spot.
I have it under control,
thanks to my hardworking team.
(Jangpyeong)
It's a rural town.
My gosh.
All right. Go slowly.
Good. That's how you make a turn. Nice.
Oh, no!
Are you all right?
- I'm sorry. - It's all broken.
It's okay. Come out.
- I'm sorry. - Don't be. Help me move these.
They're heavy. Be careful.
You didn't have to come here.
I know. My manager adores me too much.
I have to say, it looks like the factory is well managed.
Oh, you have a good eye.
We have a factory tour program. We can do it...
because we have nothing to hide.
Be careful. Oh, boy.
There.
What?
Do you need hay to make skincare products?
Oh, that.
We use it to test our ingredients.
Eun Ho.
You haven't had lunch yet, right?
We're going to order jjajangmyeon...
I want eggplant fried rice.
- Can I order Mapo tofu too? - Of course, you can.
Let's go.
(You have a new message.)
Mapo tofu, score!
Thanks to you, I'm having this feast. Thank you.
Gosh, it's so good.
Ridiculous.
(So Eun Ho, Leave)
(Team Manager Kang Na Eon)
Hello, sir.
About that guy yesterday.
He won't cause trouble, will he?
Thanks to you, he won't.
I think he's become your fan after meeting you in person yesterday.
Oh, boy.
I don't swing that way.
But...
about XU Beauty.
You're sure there won't be any problems, right?
Is that important?
Soon,
I'll have a lunch meeting with the vice chairman of Segye Group.
I'll be sure...
to put in a good word for you.
Isn't this what matters?
Yes, that's important. Very important.
All right, then. I trust that you'll be well-prepared.
(CEO Kim Jin Seok)
Thank you.
Hey, you.
Well...
It looks nice and simple.
As for the public invitation, we can go with this.
For VIPs and celebrities,
we'll use this.
Print only a few.
Right, because rarity creates value.
Oh, my.
I wish everyone on my team was like you.
No.
I want to keep my rarity.
Hey, Na Eon.
What if we could make this even more special?
XU Beauty...
embracing the ocean.
Their main product is the hydrating cream that contains deep sea water,
so I used my brain a little.
I like it.
You like me?
Or this?
This sample.
And Cha Jung Woo, as my co-worker.
By the way, how come you're still single?
You'd better find someone soon,
before I start hitting on you again.
- Jung Woo. - Yes?
I think we can use this idea for other things too.
You're talking about work again.
For what?
We'll go with this concept.
You got it, right?
Okay.
I'll be back in a bit.
All right.
Jung Woo! Do you want to grab a drink?
(Do Yoo Mi)
What is this?
Why am I in her profile photo?
Jung Woo!
Hey, why are you ignoring my message?
- Yoo Mi. - Yes?
Why am I in your profile photo?
It's a multi-profile. You're the only one who can see that photo.
XU Beauty.
- If you're done, let's go and eat. - Do Yoo Mi.
We're friends. Let's not cross the line.
(Jangpyeong Station)
- Gosh, my back. - Hey.
I hear you can lose 3kg in a week if you take that.
What? As if.
Do you really believe that?
It's true.
None other than Mala Black Sugar Girls is their model too.
Hey, do you think a big company like that would lie to us?
They'd never lie.
- You should take it. - What? Look who's talking.
Yes, I should trust them.
Come on. I hear it really works.
It's really good.
Hello?
Excuse me?
Anybody here?
Hello?
I'm here to look for my phone.
I'm not a thief.
I need to stay focused.
What?
(Team Manager Kang Na Eon)
And about XU Beauty.
There are many suspicious things about them.
They were involved in the animal testing scandal a few years back.
Avoiding foreseeable risks can be a solution too.
About XU Beauty.
You're sure there won't be any problems, right?
Is that important?
Then if I find something while working hard at the factory...
I really hope you do.
When it comes to media coverage...
The bigger, the better.
I'll start with a question.
You want to be number one in the industry,
but you and your competitor...
have similar marketing budgets and models.
Then what can you do to win?
How can you beat your competitor who's on par with you?
Does any of you know the answer?
You, the one who's late.
- Me? - What's your answer?
Well, I'm not late.
The lecture begins at 2pm. It's 1:55pm now.
All right. Just now, I bet all of you were thinking,
"He's making excuses when he's late."
Although he's not actually late.
This is...
not fair.
What did you say, Mr. Late?
- What's your name? - I'm So Eun Ho.
Ripped and resynced by YoungJedi
(Branding in Seongsu)
(Production Sponsors: Ministry of Culture, Sports and Tourism)
(Production Sponsors: Korea Creative Content Agency)
(Kim Ji Eun, Lomon)
(Yang Hye Ji, Kim Ho Young)
Ripped and resynced by YoungJedi