(Production sponsors)
(Ministry of Culture, Sports and Tourism, KOCCA)
(All characters, places, events, and organizations in this drama...)
(are fictitious. Guidelines were followed when using animals.)
(Kim Ji Eun, Lomon)
(Yang Hye Ji, Kim Ho Young)
(Branding in Seongsu)
Joo Lex.
I'm moving you to Underdog.
Don't resent me.
You brought this upon yourself.
What? I am being punished for dressing well?
No, for showing up topless.
To be more specific,
you showed up in front of our clients wearing that blazer...
with nothing underneath...
You know nothing about fashion.
(Team Manager Kang Na Eon)
- Na Eon. - What's up?
Hey, don't tell me...
Who else knows about this?
No one.
Darn you...
It's okay.
Gosh, it must hurt.
(12 Photos Selected)
(24 Photos Selected)
(Manager Kang Na Eon)
(Move to Trash)
(Moving files to Trash)
Are you still going to market them as a cruelty-free brand?
(Trash)
The pop-up is next week.
We don't have time to change the concept.
What, then? We'll do nothing about this?
No.
We have to cover this up, perfectly.
What are you talking about?
Showcasing strengths and hiding flaws.
That's what branding is all about.
I can be where I am today because I'm good at it.
Sure, they applied mascara on a few rabbits' eyes.
Should we blow off a seven-figure deal because of it?
What if there's more?
The rumor about them using animal oils.
What if it isn't a false rumor after all?
If they're harmful to us humans too, not just a few rabbits...
Will that change your mind?
If you can't do it,
I'll do things my way.
Hey.
If you want to come at me,
don't start whining like a child.
You see, I can even sell my soul.
I'm all in.
Get lost.
- Na Eon. - I said, get lost.
(Seongsu Agency)
(My Albums)
(Trash)
Why does she have to do all this?
(Da Eun)
Hello?
- Eun Ho. - Da Eun.
Are you all right?
I don't know what to do.
Do you want to come to the temple?
(Team Manager Kang Na Eon)
Why does my head hurt so much?
(Chats, So Eun Ho)
(So Eun Ho)
Yes. Come in, Ms. Kang.
Oh, no.
It looks like I should tighten security at the factory.
Are there other risks I should be aware of?
"Risk?" What exactly are you referring to?
It's not like people will ever find out.
You know how herd mentality works.
People blindly follow the flock and believe what they're fed.
Instigating the public like that.
You said it was your biggest forte.
You said that yourself.
Oh, also...
I heard some things about the incident from five years ago.
The thing is, the public...
isn't that stupid these days.
Oh, then...
Then make sure they keep being stupid.
Isn't that why I'm paying you, after all?
Then...
including the risk management,
this is how much you'll owe me. What do you say?
(Marketing Services Agreement)
My gosh.
(Ten million dollars should be paid up front as a retainer fee.)
How convenient.
As if...
you've been waiting for something to happen.
When it comes to media coverage...
The bigger,
the better.
(SSA Now Sole Marketing Agent for XU and All of XU's Subsidiaries)
Ms. Kang.
Did you sign an exclusive deal to be the sole marketing agent...
for all of XU's subsidiaries?
I truly care for and believe in XU.
(Marketing Manager Kang Na Eon, Seongsu Agency)
And they know that.
Seongsu Agency, a unicorn company,
has landed a huge deal...
to be the sole marketing agent for all the subsidiary companies...
under the global group, XU.
Through this deal, Seongsu Agency has become...
Segye Group's best-performing subsidiary...
just five years after splitting off from the group,
and all eyes are now on the agency's future plans.
Manager Kang Na Eon who made all this happen...
has been catapulted into the public eye.
Segye Group released a statement saying that the company...
is looking forward to the synergy between XU...
and Seongsu Agency, the biggest marketing agency in the country,
which will be showcased at the pop-up store...
for XU Beauty's new skincare line as well as through...
all of their future collaborative endeavors.
So, what do you want to do?
I don't know, Da Eun.
Just follow what your heart says.
I'll be back.
She was the reason I joined this company.
If you want to be righteous while working under me...
Quit being a marketer!
We can be righteous marketers.
We'll do nothing about this?
No. We have to cover this up, perfectly.
The person you have reached is unavailable. Please leave...
I don't know what you heard,
but we don't test on animals. I swear!
Wait, Eun Ho!
You haven't had lunch yet, right?
Today, mapo tofu won't cut it. Okay?
Hey, wait.
If you don't feel like Chinese food, how about Western food?
(Authorized Personnel Only)
This is just a storage room.
What?
This is...
You see,
I heard we already secured the location for the pop-up store.
Why are you snooping around now? I don't get it.
Sorry?
My gosh. You didn't know?
They already got the shoemakers on board.
Okay, then we'll have fried chicken today.
- Did you apply the adhesive? - No, it's not that.
- Dig in. - Hey, you're late!
- Hurry up and join us. - Why are you so late?
- Let's drink. - All right, here.
- Come on. - Here, eat this.
- Good work, everyone! - Cheers!
What? Why are you guys here?
- What's up? - Hey, scoot over.
- Let's all sleep here. - My gosh!
- Seriously? - Let's get some sleep.
Gosh, you punks.
- We won't let it happen! - We won't let it happen!
Hello!
All you have to do is sign this thing.
Here, yes.
(Memorandum of Agreement)
(No Pop-up Store)
Thank you.
We appreciate this.
(No Pop-up Store)
(Compensation Agreement Concerning the Move of Seongdong Shoes Factory)
You made the right choice.
You did the right thing. Hey, why are you crying?
Hey, you made the right choice.
Did you commit a crime or something?
Well done.
Seriously. Well done, guys.
Gosh.
Oh, there he is.
- Congratulations. - Hello, sir.
You've agreed to move your factory after protesting against it.
- Hey, what are you doing? - Can we have a comment?
- Get out. - This is a prime spot in Seongsu...
- I said, get out! - Do you plan to...
Get out.
Who said you could come in here? Get out.
Get out!
(Handmade Shoe Factory Sold, Many Condemn the Move)
(1st-Generation Shoemaker, "I Will Fight to the End")
(Lee Da Ye: Dad, I miss you.)
They've all received their payments,
and they signed the pledge that they would never protest again.
It's nice to be funded by a big company.
They all got paid way more than what they'd earn...
by making shoes that wouldn't even sell.
The thing is, one shoemaker keeps refusing to settle.
The representative of the shoemakers.
He'll probably show up to protest again today.
What are you going to do?
Yoo Mi.
You should manage your own team once I join the head office.
Yes, I should.
But you know what?
I'll disapprove of you before anyone else does.
You still have a lot to learn.
What am I supposed to do? We offered him money, but he wouldn't budge.
What is the most precious thing to him?
You need to use it as your weapon to negotiate with him.
She's so mean.
Hey, what are you doing?
I guess you got chewed out again.
Yoo Mi, don't you think it's unfair?
I mean,
the 2 of you joined the company together 8 years ago,
and you're a brand marketer too.
But here you are, working under her as her secretary.
Hey, I'm just...
I feel bad for you because you're trying so hard.
You know how Na Eon is.
You know, she's full of herself.
Everyone who helps her...
It doesn't matter if they're her teammates or superiors.
Once she thinks you're useless, she ditches you right away.
Yoo Mi.
So you should...
be careful.
Okay?
I'm off.
Darn it.
(Lee Da Ye: Dad, I miss you.)
(We have nowhere to go and refuse to be forced out!)
Don't come any closer!
Which one of you is in charge?
Who's in charge? Show yourself!
- Calm down. - I'm recording this now.
Sir, how many times do we have to tell you?
- Hey, I'm scared. - It's okay.
The owner of this building...
signed a lease with us!
Did you bribe all those people to do this?
You people cannot buy this place with chump change.
This place is my life and history!
So how could I give up on this factory?
Who's in charge?
Show yourself!
Who are you?
I'm the one in charge.
We did not want to buy it up with chump change,
which is why we compensated everyone with XU's money.
- If you want more money... - Always talking about money.
Do you think money can solve all problems?
No, I do not think that.
However,
I believe it'll be enough to make your family come back to you.
Take the money...
and take your family out for a nice meal.
Your daughter...
really misses you.
Darn you.
Do you have a death wish?
Shall I really kill you?
- Gosh! - No!
- Sir, no. - Gosh, don't!
- What are you doing? - Sir, don't do this.
Hey, let go.
Let go. I'll really kill her. Let go of me.
Let go.
Please calm down.
Let go!
I said, let go!
Hey! Are you all right?
I recorded everything.
Shoot.
Darn it.
Don't tell me...
you planned all this.
I had no idea you'd step in like that though.
No matter where the property is,
evicting a long-term tenant could cost you a lot of money.
XU wouldn't gladly pay up...
all the workers,
so I needed a weapon to negotiate with them,
and you showed up.
And this looks like...
a great spot for the pop-up store.
And about XU Beauty.
Rumor has it that they don't actually use vegan ingredients.
Some even say they still test on animals.
Visit the factory tomorrow.
Then if I find something while working hard at the factory...
I really hope you do.
How convenient.
As if...
you've been waiting for something to happen.
When it comes to media coverage...
The bigger,
the better.
Congratulations, So Eun Ho.
Thanks to you, all the workers...
were compensated fairly.
You two.
Help Eun Ho up.
Yes, ma'am.
- Eun Ho! - Eun Ho.
What about how they tested on rabbits?
And the animal oils?
Even if we can't right the wrongs,
we don't have to help them cover them up.
Such things...
happened?
(Branding in Seongsu)
(Production sponsors, Ministry of Culture, Sports and Tourism)
(KOCCA)
(Kim Ji Eun, Lomon)
(Yang Hye Ji, Kim Ho Young)