As we celebrate Shine's tenth anniversary,
we will launch a new brand of Noblesse Lady.
Here, right now,
let me introduce to you...
Shine Cosmetics' Noblesse Lady's new brand,
Se Na.
- Looking good! - You're the jewelry and the brand itself.
You're the ideal, the role model, the dream of women...
in their teens and 20s and they want to be you.
You know that,
and you gave in to a basic pleasure?
Goodness.
I'm so disappointed.
Se Na!
What happened?
Get up there. Get photos!
It's a scoop!
Se Na!
- Se Na. - Se Na!
- I apologize. - Let's go.
Wait.
I apologize.
There was an unfortunate mishap.
Shine Cosmetics' tenth anniversary event...
will resume after the meal.
What on earth happened?
He said there'd be an announcement.
He can't have meant Se Na would pass out.
- Honey. - Mom.
I'm startled, that's all.
I should check on her.
What for? You're not her boyfriend.
I know how nervous she must've been.
I'll see if she's okay and let her talk.
Scandals aren't just for celebrities.
You're famous enough that an online search leads to photos.
There are so many reporters here.
Show some compassion.
Right now, even a stranger's consoling would help.
They were as close as siblings.
Jin Woo considers her a sister but Se Na doesn't consider him a brother.
Hello, ma'am. Is Se Na okay?
I was just about to come over.
Yes. I'll see you there.
- I have to go. - Okay.
Jin Woo.
Why did she call our son over?
Show compassion and mercy.
I don't like Se Na.
Jin Woo's too good for her.
As if any young lady would be good enough.
The married couple left this for you.
- What? - The groom filled me in.
He brought it over.
As the wedding date approached,
whether it was the pregnancy or the hormones,
the bride got somewhat depressed and started binge-eating.
She had a real hard time.
The groom let his guard down thinking she'd be fine after the wedding,
and he didn't think she'd make such a fuss on the day.
He apologized to me and gave me a thank-you gift,
but it's yours, not mine.
I can't take it.
It was handmade at their country home. Take it with you.
Director...
I thought you'd have the worst time,
but you did pretty well.
Well done.
(Emergency Center)
I'm with Kang Se Na.
How much pressure did you put on her...
that she exercised for hours without a sip of water?
You said you were confident. You bragged about the event.
Is this what you prepared?
You're not a rookie who's just starting out.
It's the tenth anniversary event.
What kind of a mess is this? It's the worst event I've ever been to.
It's such a humiliation.
It was aired live as well, nationwide.
My blood pressure's spiking.
Was this your plan?
To use my high blood pressure so that I'd drop dead with shock?
Did you set this up on purpose?
Why would you say something like that, Father?
This wasn't some preschool talent show.
How will I survive the shame and humiliation?
Oh, dear...
My gosh.
Honey, the more I think of it, the funnier it becomes.
What CEO brags about his daughter...
on the company's tenth anniversary?
It's not even her birthday.
He wasn't dedicating an album to her.
Who shows off their child on the company's tenth anniversary?
My gosh.
Ms. Chae, you're enjoying yourself too much.
It's not like...
Se Na's a star, a celebrity, or even famous.
What kind of a stupid idea was that?
It costs a fortune to promote a celebrity.
Is Shine Cosmetics that rich?
Do they have money to waste?
What company wastes money?
Kang Chi Hwan...
spends so freely because it's not his money.
I don't believe that people agreed to the idea.
They might idolize Se Na, but it's not right.
Stop it.
It takes a lot of work to launch a new brand.
Many people would've put enough thought into it.
Second and third generation rich kids launch brands too.
That's what Jin Woo will do soon.
Can Se Na compare to our Jin Woo?
Seonju Fashion only sold women's clothing,
and Jin Woo created the men's clothing line.
He came up with the name, concept,
target market, material, and research.
He did all the work himself.
Se Na just had to sit at a table others had set for her,
and she fainted even before picking up her spoon.
Compassion and mercy.
Will you please watch what you say?
Don't say something offensive and upset Mi Kang.
Okay.
As much as you want to gossip, be extra careful.
Don't compare Se Na to Jin Woo.
Okay. Compassion and mercy.
Buddha, please guide me.
Oh, I remembered.
The boy who carried Se Na off.
Mi Kang's live-in maid's son.
He passed the bar recently.
She bragged that her son was in training.
Is he done?
My gosh.
My son chose the perfect day.
What do you mean?
He finishes training today.
What day is it? Is it an auspicious day?
Those days are for when you move.
The family will be back late because of the company event,
and that's why I was able to cook all of my son's favorites.
Look at the table.
I see.
It's time to slowly teach him...
how to pick a good woman.
He's handsome and has a great job.
Women hoping to marry him will line up.
This comedian said something on the radio.
Grab a dragon born from a sewer, you get sucked into the sewer.
What woman would want to marry into our family?
Why do we live in the sewer?
How is this a sewer?
Let's be honest.
I sweat away and work hard, doing manual labor which is good work.
I'm a good member of society, I pay my taxes on time,
and I don't waste a cent so as not to embarrass my son,
and save up.
How do we live in a sewer?
You talk as if you saved up millions.
We are useless folk.
- We're ignorant. - Why would you say that?
It's the mind that counts. An open mind.
An open mind that we are good enough to welcome...
a girl from any rich family.
An open mind?
Is that what it means?
Just don't get chewed out.
I'm excited by the thought that I can see my son again.
How dare you ruin my mood?
Stop stuffing your face!
Darn you.
Who's this?
Prosecutor Moon Do Hyun.
There's no need to bow.
My two-year training ended today.
I wanted to see you first.
You shouldn't come to me first.
Your mother will be waiting for you with a feast ready.
I'm here because you're like a father to me.
It's only right to visit my father first.
Ms. An, come in.
- Yes, sir? - Hey.
This is Prosecutor Moon Do Hyun, my first scholarship student.
Even if I have a good eye for gemstones,
and invested in every way I could,
whether they become a stone or a jewel is up to the student.
The first student I awarded a scholarship to did so well.
It made it quite worthwhile.
I feel great.
Take a photo of us.
Prosecutor Moon, stand next to me.
Make sure the first recipient of my scholarship looks great.
Let's frame the photo.
- And put it in the newsletter, okay? - Yes, sir.
You might think of me as nothing but your first scholarship student.
But Mr. Kang.
I grew up watching you.
Who do you think I take after?
You're my role model.
(Hwarak Barbecue Chicken)
You wasted your youth...
working your fingers to the bone to pay your dad's hospital bill.
You lived like a monk, never dressing up or dating,
and then you suddenly brought home a big girl.
You're getting started again, Auntie.
I liked it when you had an office job.
You were smart,
so I hoped you'd become one of them. A female executive and then a CEO.
I liked seeing you go to work in a suit.
You wore those nice high heels...
and had a bag on your shoulder.
Wasn't that your dream?
You graduated from a great college and worked at a nice company.
So how did you end up coming back with a big girl in tow?
- Hello, Great-aunt. - Hi.
My goodness.
I'd have miscarried if I were pregnant.
I was just talking about you.
Miscarrying out of shock is a dreadful thing.
If you had a baby, what would it be to me?
Don't be silly.
Ta-da. I bought some blood sausage.
It's from your favorite place.
Why didn't your dad get the groceries?
He has a shoot today.
The lighting's old and a few bulbs are flickering.
He has to fix that, and sort out the stage.
What about the delivery guy?
I guess he called the company to have someone sent over.
I wondered why you'd bought me blood sausage.
It was a bribe.
Let me off just this once.
You can't afford...
to work for free, can you?
You should be saving up to spoil your mom.
Why do you go around...
doing makeup for old people for free?
The show Sol worked on for free became famous,
and that's why the TV people are here to film.
How much will they pay you, then?
Enough to pay for the blood sausage?
Do you think that little of me?
(Shine Cosmetics)
Head up.
Sit up straight.
Se Na. You'll inherit Shine Cosmetics...
as well as everything else I have.
Did you let that event get to you?
No.
Many people work with a sense of duty...
to turn you into the best brand there is.
And I'm footing the bill.
Don't run away. Don't escape.
I won't, Father.
Sir, the SENA task force team is here.
Send them in.
- Dad. - Hello.
Ta-da.
My gosh. Why did you buy so much?
We rescheduled The SENA launch...
to coincide with World Beauty Festival,
and it'll be bigger and more extravagant.
Here's a report on the extra expenses we'll need for the event.
What's the marketing plan?
SENA targets women in their teens and 20s,
so we'll stay online...
and use YouTube and create things that go viral.
Here are a few cases we should benchmark.
I'll make you look pretty. Leave it to me.
You look beautiful.
This person does makeup for elderly men and women,
and hosts a wedding ceremony while chatting with them.
The fun and friendly atmosphere...
and touching anecdotes gathered interest...
Stop.
Are you out of your mind?
SENA is a luxury brand.
Noblesse Lady, young and rich.
How dare you bring me a show about the elderly?
I apologize.
Young people these days only watch things...
with a unique character. Whether it's fun or moving,
or if they can sympathize, or if it has a success story.
As you said, this may be about the elderly,
but this show is so popular exactly because...
the youth were drawn to it.
Based on word of mouth alone.
Really?
It must be moving, sympathetic, or about success?
Yes, that's it.
For her model debut, she exercised for hours...
without taking a sip of water,
and ended up fainting on stage.
She was born with a gold spoon in her mouth,
but she worked just as hard as any poor girl would to succeed.
Sweat, despair, a challenge, tears.
Take Se Na's workout clip and make it look like...
it was taken in secret.
Hire all the people you can to spread and comment on it.
Be aggressive but skillful so it doesn't show.
I want this issue to be on the portal sites' front page.
So that people can't help but talk about it.
- Okay? - Yes.
Here goes.
You can do it.
- There. - Gosh.
Dad, you're sweating.
- This side too. - Okay.
- Well done. - High-five.
- They'll sit facing that side. - Gosh.
You're the best.
Is Sol not greedy or ambitious at all?
Why does she do people's makeup for free?
Why isn't Sol ambitious?
She wants to make money and work,
and she has huge dreams.
The anti-aging lipstick she developed.
She even got a patent for it.
I felt so proud, watching her do it all on her own.
I'll make lots of money...
and send her abroad to study.
Don't you even think about it.
Do you want to go out...
supporting a kid you're not related to at all?
Auntie.
If someone asked...
if I want to be a CEO in high heels and a suit,
or a chicken-frying mom of Yoon Sol,
my answer would be the same, even if I'm asked a thousand times.
I'll fry chickens as Yoon Sol's mom.
I'm so happy right now.
Well, I'm so frustrated. My gosh.
You're such a fool.
I guess we're never meant to be rich.
Instead of all the men out there with decent regular-paying jobs,
did you have to pick a stage play director?
And as if that's a cool job to have, mom and daughter...
kept egging him on to get back into it.
He can barely pay the theater rent.
The two fools found each other.
What good is a stage actor?
- Auntie. - My gosh.
You're so silly.
Jin Woo.
Se Na.
I submitted a doctor's note because I missed the morning lecture.
Do you feel okay?
Me? I even attended a meeting at work.
You're a strong kid.
Well done. I'm proud of you.
- What's that? - This?
My last piece before I graduate.
Let me see.
"Written, directed by Yoon Yi Chang, Road of Spring?"
You're a senior and you care so much about your club activities.
Because I'm a senior.
It'll be my last,
and I want to do really well.
This is my most favorite play.
- I have to go. - Where to?
To the theater club. See you.
Mom.
Wasn't that Jin Woo?
They say you can't hide your bloodline.
You know his birth mom was a stage actress, right?
Yes.
I think he's born to be in business.
He's top of his class in Business Management...
and won every award out there.
But he loves plays, so I guess he got that from his mom.
Does he like plays?
It's a secret.
Mom, you can't tell his parents, okay?
He didn't tell them he joined the theater club.
It's not a crime. Why should it be a secret?
For his mom's sake.
It would look like he misses his real mom.
Ms. Chae considers Jin Woo her everything.
- Anyway, don't tell. - Okay.
Honestly, I was in the club too.
Mom! What's wrong?
Oh... I was startled, that's all.
It's that shocking I did theater?
You never mentioned it before. I was just taken off guard.
Why did you get into theater?
Well,
Jin Woo liked it so much,
so I tagged along to see what was so special about it.
And? How was it?
It takes a lot of time to put on a play.
But I don't have the time for it.
I can barely handle my lectures and job.
It's hard to pull off unless you have Jin Woo's passion.
Was it any fun?
Yes.
But what if it is fun? I must take a different path.
I'm the sole successor of Kang Chi Hwan the CEO.
But I'm not as smart as Jin Woo,
so I must work ten times harder.
(Act 1, School)
(Road of Spring)
Hey! Wait!
Can he even work today?
What did he eat?
How can I find a replacement right before the shoot?
This is insane.
There is a replacement.
There is one.
Someone who'll come right away.
Let's forget about him and get going.
(Sung Joo)
What's up, Sung Joo?
Jin Woo, directing's tough, isn't it?
It might be your last play ever, so you want to do a good job.
Not to mention it's by Yoon Yi Chang, your favorite director.
Can you not put even more pressure on me...
if you won't help out?
How about I introduce you to the guy?
What? You know where he is?
Where is he?
Are you sure it's that Yoon Yi Chang?
(Hwarak Barbecue Chicken)
- Mom. - Hey.
Are you ready for the shoot?
Yes.
Make sure the part-timer's on time.
Most of the people here don't use delivery apps,
so they call in.
We can't afford to keep people waiting.
The temp agency said they'd send someone on time.
He'll be here soon.
Hello, Hwarak Chicken.
Thanks.
Yes. One half-and-half to the community center?
Okay, we'll send it at the speed of a bullet.
Thank you.
My gosh.
Hello, Hwarak Chicken.
The person is unable to answer the phone.
Why won't he pick up?
Why isn't he here yet?
Darn it.
Is that him? Over here!
Over here.
What took you so long? I was waiting.
Take this. Turn right at the pharmacy and go straight.
You'll see a building ahead. Take this there.
- Excuse me. I'm... - Got it? The fourth floor.
Here you go.
You have some catching up to do. Get to it!
Go.
Ride safely!
(Meant to be)
- Is it for your boyfriend? - Yes.
Don't you even dream of dating Se Na.
Sol didn't do anything wrong.
Why must she hide her face?
This is shoddy and pathetic work.
Why do people love this so much?
This is all her fault.
Ms. Ride Safely. Just you wait.